Privacy and Cookies

Privacy Policy

What do we collect and when?

How do we use the data?

Who do we share the data with?

How do we receive and store the data?

How long do we keep it for?

Kiddicare privacy policy

You should know what 'personal data' (i.e. information that relates to you and enables you to be identified) we collect from you and how we use it. This issue is very important to us, so we have set out full details in this policy. When we refer to 'your information' below, we are referring to this concept of 'personal data'.

Please take the time to read this policy in full and understand it. By using our website, contacting us by telephone or providing information to us through our stores, you agree to its terms (providing we have told you about it first).

To be helpful, we've included some links to other websites in this policy, but please note that they are controlled by other people, not us, so we are not responsible for the sites to which they take you.

What do we collect and when?

We only collect information that we will genuinely use for the purposes set out in this policy.

Specifically, we may collect:

All information you submit to us. You may do so through a wide variety of means. These means include submitting forms on our website (for example in signing up to our latest offers and news or entering a prize draw, creating or updating an account on our site), through emails and other electronic communications we send to you with your consent, through posts and comments you make to our corporate presence on social media platforms (such as Facebook or Twitter), through any customer or other discussion forums we host on our website through product reviews that you may submit and any comments you make to us in our stores. This information includes your passwords and preferred user names, contact details, account details, details of friends and relatives, your preferences, interests and details of any complaints you may have. If you submit details to us of any other person (e.g. a friend) please make sure you have their permission before doing so.
Full details of the purchases you make on our website, tablet device or mobile or in our stores (where available), including the time and date of purchase, the goods you purchase from us, delivery and billing addresses and details of any relevant payment card (such as a credit or debit card) you use.
Information lawfully available from social media sources which is placed in the public domain by social media networks such as Facebook and Twitter. You should review the terms and conditions and privacy policies of the social media networks you use to ensure you understand what information relating to you they will place in the public domain, and how you can stop them from doing so if you are unhappy about it.
Information on what you access on our website, when and how you access it, and how you then use it. We may collect certain related technical information about the device you use to do so at the same time, for example its unique identifying code or IP address, operating system and browser and geographic location. Much of this information is collected by cookies and similar technologies used on our website and in relation to our emails. For full details please see our related cookie policy which can be accessed from the 'Cookies' tab at the top of this page.
Any information you provide to other people, where you give them permission to share that information with us, or otherwise where they can lawfully do so.
'Sensitive' information from you but far less frequently than the above information. 'Sensitive' information in this privacy policy means information about physical health or condition (e.g. if you are pregnant).

You will have to provide some types of information in order to benefit from a relevant offer, competition or other activity we are running or are proposing to run, but some information is voluntary. We will make it clear which information you have to give at the point of collection. If you do not provide the minimum information we ask for, you will not be able to benefit from our related activities.

Return to top of page

How do we use it?

We use the information we collect:

To provide you with our website, products and related services and personalise them to you and particular things you may like, dislike or be interested in.
To contact you from time to time about things you have told us you want to hear about, for example about changes to our website, our policies, our products, news, offers, competitions and other services. We will use the information you provide to us to personalise these communications to you and particular things you may like, dislike or be interested in.
To allow other people to contact you (but only where have you have told us this is ok) about things you have told us you want to hear about. These things may include their products, news, offers, competitions and other services. We may use the information you provide to us to allow other people to personalise these communications to you and particular things you may like, dislike or be interested in.
To publish the results of prize draws, competitions and promotions.
To respond to any questions, suggestions or complaints you have raised with us.
To respond to any social media posts or comments you make where these are made direct to us or in the public domain.
To perform our contractual obligations to you, and do anything else we have agreed to do for you.
To monitor use of our website and help us improve it.
To understand and improve your relationship with the Morrisons family as a whole (please see 'Contact us' below to understand what we mean by the 'Morrisons family'), and personalise this wider relationship to things you may like, dislike or be interested in.
For administrative, research and statistical analysis purposes relating to our business, including the maintenance of appropriate records.
Where otherwise permitted by law, for example in the prevention and detection of crime affecting us or our industry.

Return to top of page

Who do we share it with?

We cannot run our business without involving other people and businesses and sometimes we pass the information to these other people and businesses as set out below.

We may share the information we collect:

For processing purposes within the Morrisons family (please see 'Contact us' below to understand what we mean by the 'Morrisons family') and with our business partners and vendors. For example, if you purchase goods through our website, we will have to provide credit card information to our credit card processor for payment purposes, and your name and address to the company that delivers the products to you. Similarly, we may share personal information with designers, manufacturers, distributors, licensees, marketing and advertising partners, and parties that provide support services for our website. In all cases, we limit the information shared with partners and vendors to that which is necessary to carry out those functions.
For marketing purposes within the Morrisons family (please see 'Contact us' below to understand what we mean by the 'Morrisons family') (but only where you have told us this use is acceptable).
With other people and businesses who help us provide our website, stores and related services to you.
For research purposes.
With other people to enable them to contact you (but only where have you have told us this is ok) about things you have told us you want to hear about (see 'How do we use it' above).
With any new business partners we may have over time (e.g. for a joint venture, reorganisation, business merger or sale affecting us).
with our professional advisors (e.g. lawyers and technology consultants).

We also may share the information we collect:

Where we are legally obliged to do so (e.g. to comply with a lawful government request).
Where we may lawfully do so.
To enforce our rights or when necessary to protect ourselves.

Any blog or similar posts you provide to us through our website will be shared with our user community.

Any social media posts or comments will be shared under the terms of the relevant social media network (e.g. Facebook or Twitter) on which they are made, and could be made public by that network. These networks are controlled by other people, not us, so we are not responsible for this sharing. You should review the terms and conditions and privacy policies of the social media networks you use to ensure you understand how they will use your information, what information relating to you they will place in the public domain, and how you can stop them from doing so if you are unhappy about it.

We may add information we collect from you and your device to that from our other users and customers to give an overview of all of their activities and relationships you and they have with us. Where we do so, we shall ensure that all information used in that overview is anonymous. We may share these anonymous overviews with any other person or business at our discretion.

Please note that your telecoms network providers (including mobile phone network provider) may also be able to access some or all of the information we collect in the course of providing their services to you. You should read their privacy policies for full details.

Return to top of page

How do we receive information and store it?

Much of the information we receive is provided electronically, originating with your relevant device and then transmitted to us by your relevant telecoms network provider.

Once received by us, we take security very seriously. We use appropriate procedures and technical security measures (including strict encryption, archiving and anonymisation techniques as relevant) to safeguard your information across all our computer systems, offices and stores (if any). When you register details with us, make an order or access account details, we use a secure server. Any information you give us is encrypted using a 'Secure Socket Layer' (SSL) session. SSL is an industry standard and is one of the best ways to ensure internet messages are not intercepted. When using a secure connection a small padlock will be displayed in the bottom right hand corner of your browser when you reach our checkout page.

We were the first to implement the Visa and MasterCard anti-fraud protections schemes in our industry. If your credit card issuer participates in the scheme you will be asked for your online password to verify your transaction. If you have yet to register for this scheme your card issuer will either ask you to register during our checkout process or in another future transaction.

In addition, we follow an internationally recognised security standard known as 'ISO 27001' and the Payment Card Industry’s Data Security standards (otherwise known as 'PCI-DSS').

We also use secure means to communicate with you where appropriate, such as 'https' and other security and encryptions protocols.

Although we are a business based in the UK, we need to use suppliers who are of an international standing on occasion to help ensure you receive the very best in products and services from us. To allow us to run our business on this basis, the information we collect may be transferred to, stored and used at premises in countries around the world, including the United States of America.

We ensure all our suppliers take security as seriously as we do though, including by encouraging adoption of the US Department of Commerce's 'Safe Harbor' standards by our American suppliers.

Please note that information protection laws do vary from country to country. In particular, the law of the country in which you are resident or domiciled may offer a higher standard of protection than the law of the United Kingdom and/or those other countries in which we store and use the information we collect.

By using our website and services you agree to this international transfer, storing and processing.

If you have any concerns about the security of your own domestic computers and mobile devices, we suggest you read the advice of Get Safe Online, which can be accessed here

Return to top of page

How long do we keep it for?

We may retain your information for historic research and statistical purposes for as long as we choose (which could be indefinitely).

We may retain anonymous overview information (as described above) for as long as we choose (which could be indefinitely).

Otherwise, we will only retain the original information we collect from you for as long as is necessary for the purposes for which it was obtained. See 'How do we use it' above for these purposes.

You and your information

If you have a registered online account with us, please ensure that the information you provide to us through that account (e.g. any contact information you provide) remains accurate and up-to-date. Please review and correct it regularly.

If you have reason to believe any of the information we collect may be inaccurate, and you cannot correct such inaccuracy yourself through your registered account with us, please contact us (see below for how to do this). We will in good faith attempt to correct any such information, save in exceptional circumstances (discussed further below).

We provide the means for you to stop all email and SMS communications you receive from us – please see the 'unsubscribe' link and 'STOP' details we include in each email and SMS respectively. We also check all our mail and telephone marketing activity against the UK mail and telephone preference services, so you can register with these services as one way of stopping any such communications from us. You can also contact us at any time using the details below, and let us know what you would like us to change.

You also have the right to ask us whether we hold information about you and if so, for us to give you certain details about that information, and/or the information itself. This right is commonly known as a 'subject access request'. Certain exemptions and conditions apply to this right, including that it should be in writing and that you give us reasonable details about the information you seek.

Depending on your country of residence or domicile, you may have other legal rights over the information we collect from you and your device (e.g. to request a copy of the information we hold that relates to you). We will honour all such legal rights.

We reserve the right to charge you a small administration fee to meet our costs in honouring your legal rights, where permitted by the relevant law.

We reserve the right not to comply with any requests we receive where we may lawfully do so, for example if we reasonably believe a request to be malicious, technically very onerous, to involve disproportionate effort or harmful to the rights of others.

If you are resident or domiciled in the UK, the UK Information Commissioner's Office (ICO) has a useful website and related materials if you want to read more about privacy issues and your related rights. You can access these materials here.

If you have any complaints about our use of your information, please contact us. We will do our very best to resolve any complaint to your satisfaction. If, for whatever reason, you feel we do not meet the high standards we expect of ourselves, you have a right to complain to the UK Information Commissioner's Office. Please see the link above for full details of how you could go about doing so.

Return to top of page

Updates to this privacy policy

We review our use of your information regularly.

In doing so, we may change what we collect, how we keep it and what we will do with it.

As a result, we will need to change this policy from time to time to keep it accurate and up to date.

If we change this policy, we will tell you about it here. That way you can check to see if you are happy with our policy, before proceeding any further. Entering the website will constitute your acceptance, whether or not you choose to review these changes.

Please look out for these notices in future when you are using our website.

Return to top of page

About us

Our full legal name is Kiddicare.com Limited. We are a private limited company incorporated in England and Wales, our registered company number is 07500101.We are what is known as the "data controller" of the information you provide to us. This term means we control the way it is used and processed.

We are registered with the UK Information Commissioner's Office under the Data Protection Act 1998. Our registration number is Z7411179. The ICO make the registered details of all data controllers available publicly. You can access them here.

You should note that our website and all materials on it, including images, text and video clips are our property and are protected from unauthorised copying and dissemination by law. You must not reproduce, republish, upload, post, transmit or distribute in any way any materials from our website, or any other website owned or operated by the Morrisons family (please see 'Contact us' below to understand what we mean by the 'Morrisons family'.

Return to top of page

Contact us

If you want any further information about our use of your information, our websites in general or have any other privacy questions relating to us, we'd be happy to help you. Our contact details are Kiddicare.com, Club Way, Cygnet Park, Hampton, Peterborough, Cambridgeshire, England, PE7 8JA / hello@kiddicare.com. Thank you for taking the time to visit our website and read about how we use your information.

Happy and safe browsing!

Kiddicare is part of Wm Morrison Supermarkets Plc group of companies.

Return to top of page

Cookie Policy

An introduction to all things cookie

How do we use cookies?

How can you manage cookies?

What will happen if you choose to restrict or block cookies?

Updates to this cookie policy

An introduction to all things cookie!

(Sadly we are talking about information technology not biscuits!)

Modern websites are powered by lots of bits of computer technology, many of which involve other computers effectively 'talking' on a regular basis to your computer or mobile phone as you use the internet. Cookies are just one of these technologies.

A 'cookie' is technically a very short piece of computer code that can be loaded (or 'set') onto your computer or mobile phone when you access or do something on a web page. Once set, it can be accessed by that website, and potentially some other computers from time to time. It's not harmful to your computer or mobile phone like a virus or other malicious code.

Cookies are used for lots of different purposes. For example, they can power shopping baskets, help keep you secure, allow pre-population of forms, and enable a website provider like us to understand how their website is used. They are also used to drive online advertising that is relevant to you by building up a picture of what you are interested in from your use of the internet.

Cookies have a lifetime. Many only last until you close your browser or for a short time. These are called 'session cookies'.

Some last far longer though, for example, to enable a website to recognise you when you return to them. These are called 'persistent cookies'. Where possible, we’ll let you know how long these cookies last for.

Cookies set directly by a website owner (like us) are generally known as 'first party cookies'. Many (if not most) modern websites also use bits of hidden technology provided by other people though. Online advertising is a particularly common example. These other people may also set cookies when you use a website. If they do so, their cookies are generally known as 'third party cookies'.

There are some other computer technologies which are technically different to cookies but are used to perform very similar jobs and function in a very similar way. For example, 'locally stored objects' (or 'flash cookies') are used to power some online video content, and 'web bugs' (or 'web beacons') are used for many of the same purposes as cookies. If you want to know more, we suggest you read this site. (Please note that we are not responsible for other people's sites though).

Now that we've explained what cookies are, please read 'How do we use cookies' to understand how we use them and similar technologies.

Return to top of page

How do we use cookies?

We have set out brief details of the cookies and similar technologies we use below, together with an overview of why we use them.

All the cookies we use are session cookies unless we say they are persistent cookies in the table below.

We set different cookies at different times during your experience; depending on the cookies it may be when you visit our home page, another page, on our community pages or at secure check out.

Cookies we set (1st Party Cookies)

Cookes name & type	What is it used for?
Wc_activepointer, wc_activestoredata, wc_authentication, wc_generic_activitydata, wc_memberid, wc_persistent (this is a persistent cookie* which lasts for 1 year), wc_session_established, wc_useractivity, wc_users_ru (this is a persistent cookie), Apache, Jsessionid, company_history (this is a persistent cookie which lasts for 10 years), referrer, ssocook, country, is_human (this is a persistent cookie which lasts for 1 month), mobileoverride, _sm_au_c	These cookies allow our web servers to respond to your actions such as browsing, registration & log-in and add to basket. These cookies help to provide security using the website, a unified log-in across different sites and display relevant content and currency for international websites and our mobile site. Visitor data is collected to track visitor information such as which websites you have been to before visting ours, new and existing visitors, number of visitors, to distinguish between visits from computer programmes and people, websites visited by a customer within a session and specific referring pages, country so that we can serve specific country content and currency, where appropriate. The website wouldn't work properly without these.
EBCT	We use these cookies to present your onsite journey in the form of a breadcrumb trail, whilst you have your browser open.
Affcook (this is a persistent cookie which lasts for 30 days)	This cookie shows us how you found our website and which website you came from. This helps us to understand our online marketing channels and enables us to reward selected third party websites for referring you to us.
MarketetFR	We use these cookies to store visitor data for sending a text or email to a friend functionality that is found on the product detail pages. Texts and emails are only sent by on explicit data provided by you.
_sfn_session, uuid (this is a persistent cookie which lasts for 1 month), nreum	These cookies enable the function of the Community website supplied by our business partner, Get Satisfaction. The cookies help us see the start time of your navigation, recognise visitors and track responses to community pages and navigation. The Community website wouldn’t work without these cookies.
NSC_TS-mc-443-fyu-dppljf (this is a persistent cookie which lasts for 1 day)	Verified by Visa is an anti-fraud monitoring tool to help us protect our business. You wouldn't be able to buy using a Visa credit or debit card without it.

Cookies other people set (3rd Party Cookies)

Cookes name & type	What is it used for?
Coreid6 (this is a persistent* cookie and lasts for 2 years), corem_state (this is a persistent cookie and lasts for 8 years), corem_state_content (this is a persistent cookie and lasts for 8 years), 90105335_clogin, cmtpset, cmpersist	These cookies enable the function of our Coremetrics analytics software provided by our business partner, IBM for our websites and mobile. The software helps us take and analyse visitor information such as browser usage, new visitors, response to marketing and shopping times. This information helps us to improve our website, the shopping experience and make marketing campaigns more relevant.
_utma (this is a persistent cookie and lasts for 2 years), _utmb (this is a persistent cookie and lasts for 2 years), _utmc, _utmac, _utmz (this is a persistent cookie and lasts for 6 months), _qca (this is a persistent cookie and lasts for 5 years), _utmv and _utmx	These cookies enable Google Analytics software to work which helps us to take and analyse visitor information such as browser usage (e.g. how long you spend on our website, when you start and finish, the amount of times you visit, when your previous visit was), new visitors' response to marketing and shopping times. This information enables us to produce reports to help us improve our website, the shopping experience and to make our marketing activity more relevant. Please note, the data stored by these cookies can only be seen by us and Google.
mt.v (persistent cookie)	We are always looking to improve our website to ensure that it is most relevant to you and the optimum shopping experience. Provided by Monetate, our optimisation partner, these cookies are used to power the testing tool that allows us to show different versions of the same page to different visitors, so we can determine which layout works best over time.
thx_guid (this is a persistent cookie and lasts for 4 years)	This is a Cybersource cookie and is an anti-fraud monitoring tool we use to help protect our business. This cookie is placed as part of the Checkout process when ordering a product from us.
Ioc (this is a persistent cookie which lasts for 3 days), bt (this is a persistent cookie which lasts for 5 days), uit (this is a persistent cookie which lasts for 1 day), uid (this is a persistent cookie which lasts for 2 days), uvc (this is a persistent cookie which lasts for 2 days, psc (this is a persistent cookie which lasts for 2 days), di (this is a persistent cookie which lasts for 2 days), dt (this is a persistent cookie which lasts for 1 month), _atuvc	These cookies enable you to share product and content on third party social networks such as Facebook. Provided by AddThis, these cookies enable analysis of where and how often our content is shared.
_xgcid (this is a persistent cookie which lasts for 3 years), _xguid (this is a persistent cookie which lasts for 3 years), _mpush (this is a persistent cookie which lasts for 1 day), ck (this is a persistent cookie which lasts for 5 years), oo (this is a persistent cookie which lasts for 3 years), uvc (this is a persistent cookie which lasts for 2 years)	Created by AddThis Social media software this helps to track and analyse visitor information such as browser type and geographical location to enable the evaluation of content sharing via social media and to help with advertising performance management.
Snid (this is a persistent cookie which lasts for 5 months), nid (this is a persistent cookie which lasts for 3 months), pref (this is a persistent cookie which lasts for 22 months)	Our website displays an embedded Google map. These cookies are provided by Google to capture visitor information such as preferences when viewing pages with Google maps. This information helps to tailor functionality and improve the experience. Google Maps will not work properly without this
Guest_id (this is a persistent cookie which lasts for 2 years), pid (this is a persistent cookie which lasts for 2 years), k (this is a persistent cookie which lasts for 3 days), js (this is a persistent cookie which lasts for 1 month)	These cookies enable a live feed between our Twitter account and website. This enables Twitter to track activity related to Twitter including the use of the ‘Tweet’ button and other twitter functionality. The first of these cookies is set even if you don’t have a twitter account.
Datr (this is a persistent cookie which lasts for 2 years), isd	These cookies enable visitors to share content with Facebook from our website. Facebook can track visitor information and activity connected to Facebook usage including failed log-ins and attempts to create multiple spam accounts.
Visitor_info1_live (this is a persistent cookie which lasts for 6 months), usehitbox, pref (this is a persistent cookie which lasts for 10 years)	These cookies help Youtube to capture and analyse visitor information related to video usage such as, number of views and shares for videos hosted on Youtube and embedded within our website. To view their privacy policy see http://www.youtube.com/t/privacy_at_youtube
Lcu (this is a persistent cookie which lasts for 68 years), lcpb (this is a persistent cookie which lasts for 1 month) , lco, lcs, lceu, lcev, phpsessid, rater_id	LiveClicker is a video management service which helps us to understand your use of the video content on our website. Without this information video display will be impaired.
Icu (this is a persistent cookie which lasts for 3 months), anj (this is a persistent cookie which lasts for 3 months), uuid2 (this is a persistent cookie which lasts for 3 months), sess (this is a persistent cookie which lasts for 1 day)	Run by AppNexus, a company that provides technology, data and analytics to help companies buy and sell online advertising. These cookies capture visitor information such as whether your browser is set to receive cookies and interest segments to provide you with personalised adverts when you visit other selected websites. They will also stop you seeing the same advert too many times, they collect information on what adverts you have seen, how recently it has been shown and how many total adverts you have been shown. To view AppNexus’ privacy policy see http://www.appnexus.com/platform-policy
id (this is a persistent cookie which lasts for 21 months), rsi_segs (this is a persistent cookie which lasts for 1 week), _drt (this is a persistent cookie which lasts for 12 to 24 hours)	Sometimes we advertise on third party websites. DoubleClick cookies are used to help us to see which advertisements you view, click on and interact with.
ipinfo (this is a persistent cookie which lasts for 6 months), vstcnt (this is a persistent cookie which lasts for 6 months), clid (this is a persistent cookie which lasts for 6 months), sglst (this is a persistent cookie which lasts for 6 months), rdrlst (this is a persistent cookie which lasts for 6 months), acs (this is a persistent cookie which lasts for 6 months)	Run by Media6degrees, an analytics company that is part of a network of sites. Cookies and other technologies are used to track visitors, what they do and what they click on as they move from site to site, browsing online.
tc (this is a persistent cookie which lasts for 1 year), uuid (this is a persistent cookie which lasts for 1 year), isa (this is a persistent cookie which lasts for 1 year), ccv2 (this is a persistent cookie which lasts for 1 year)	Run by Nxtck, a company that provides technology, data and analytics to help companies buy and sell online advertising online. These cookies are used to track visitors, what they do and what they click on as they move from site to site, browsing online. The cookies enable personalised adverts to be presented to you when you visit other selected websites. To view Next Performance privacy policy see http://www.nextperformance.com/gb-uk/private-life.html.
hmguid (this is a persistent cookie which lasts for 1 year)	Run by Hooklogic a company that provides technology, data and analytics to present targeted, personalised advertising online. The cookie enables personalised adverts and content to be presented to visitors of our website based on what you and other visitors have viewed.
sp3dtag (this is a persistent cookie which lasts for 4 years)	Run by SPTag, an analytics company that is part of a network of sites. Cookies and other technology are used to track visitors, what they do and what they click on as they move from site to site, browsing online.
Digital Window: aw (this is a persistent cookie for 30 days), awsess, awpv9 (this is a persistent cookie which lasts for 1 week), _aw_m_(clickid) Google (this is a persistent cookie which lasts for 30 to 60 days) utm_rsys, sayyappan (this is a persistent cookie which lasts for 1 year), Shopzilla (this is a persistent cookies which lasts for 30 days) Merchantize (this is a persistent cookie which lasts for 90 days) tradedoubler, tdreview	Sometimes we advertise on third party websites and third party cookies help us and our advertisers see which advertisements you click on and interact with to determine which are most effective. Occasionally we will reward other websites for referring you to us. Each individual advertiser uses its own tracking cookies. Examples of these advertisers including Google, Digital Window and Shopzilla. Responsys is an email management service we use to send you news and updates via email you may have signed-up for. These cookies help us to see which emails, content and links and what you have purchased as a result of email campaigns. This helps us to determine which are the most effective and relevant from a shopping perspective.

*See 'An introduction to all things cookie' for what these terms mean.

You Tube. Where we use YouTube videos on our YouTube, use cookies to capture and analyse visitor information related to video usage such as videos viewed and shared.

Social media. We love it when you share information from our website through a social media network such as Facebook or Twitter, but when you do so, please be aware that your social network may set additional cookies and similar technologies on your computer or mobile phone. We're not responsible for these other cookies and technologies. Please check the privacy and cookie policies of the social media networks you use for full details of what they do.

We regularly review the cookies we and our suppliers use to keep them to the minimum we think we need. In doing so, we aim to respect your right to privacy in your online life, which is very important to us, but also ensure you have a good browsing experience and ensure we have enough of, and the right kind of information to improve our website and business.

It is not easy to strike the right balance though, and we recognise that you might disagree with us (although we hope you don't).

For this reason, we have provided details of how you can manage cookies yourself (See 'How can you manage cookies?'). By following the instructions set out, you can tailor how your web browser behaves to ensure only cookies and similar technologies with which you are happy are loaded onto your computer, mobile phone or tablet device.

Return to top of page

How can you manage cookies?

Some providers of third party cookies give you the means to opt-out of the services they provide (for example, targeted advertising). Where we are aware of our suppliers doing so, we have provided details in our 'How do we use cookies' tab. These providers may use cookies to power their opt-out service, so if you choose to block cookies using the means set out below, their opt-out service may cease to work, and the adverts you sought to block may reappear.

The main way to manage all cookies and similar technologies that are set on your computer or mobile phone is through adjusting your web browser settings. In practice, this process will result in some or all of them being blocked.

You'll need to consult your browser's user guide to see how you can use it to restrict or block cookies and similar technologies. Some browsers are more sophisticated than others in managing these technologies, so if you want greater controls, it would be worth comparing a few of them.

Return to top of page

What will happen if you choose to restrict or block cookies?

If you choose to restrict or block cookies and similar technologies on your computer and/or mobile phone on average your browsing experience will change.

The extent of the changes will differ from website to website, depending on how they use cookies and similar technologies. Some websites may be completely unaffected, but you may see great changes to others. Your browsing experience may become less interactive, less personal to you, contain more error messages, and certain websites may not work at all, or at least not as you have come to expect. For example, you may see fewer adverts, but you may not be able to buy as many things online because website shopping baskets are normally powered by cookies.

Our website is designed to use cookies, so it may be affected by some or all of the issues set out above, as well as others not listed here. In particular, your shopping experience on our website will be limited to browsing and research, and you won't be able to add products to your basket or buy them.

Return to top of page

Updates to this cookie policy

We review our use of cookies and similar technologies regularly (see our 'How do we use cookies' tab for full details).

In doing so, we may change the cookies and other technologies we use, and how we use them.

As a result, we will need to change this policy from time to time to keep it accurate and up to date.

If we change this policy, we will tell you when you next visit our website, and give you a link to our revised policy. That way you can check to see if you are happy with our new arrangements and adjust your browser settings if you want to, before proceeding any further. Entering the website will constitute your acceptance, whether or not you choose to review these changes.

Please look out for these notices in future when you are using our website.

Return to top of page

Contact us

If you want any further information about our approach to cookies and similar technologies, our websites in general or have any other privacy questions relating to us, we'd be happy to help you. Our contact details are Kiddicare.com, Club Way, Cygnet Park, Hampton, Peterborough, Cambridgeshire, England, PE7 8JA.

Thank you for taking the time to visit our website and read about our use of cookies and similar technologies.

Happy and safe browsing!

Return to top of page

Privacy and Cookies

exclusive email offers

track your order

feel safe and secure

Need help or have a question?

Connect with us