2009/07/03
More than a quarter of British families plan to take their holiday in the UK this year rather than spend money to travel overseas, a new survey revealed.
Research carried out by TomTom found that millions of people are not intending to go abroad this summer, choosing to stay closer to home.
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Figures suggest that 59 per cent of families believe they could save up to £1,000 by holidaying in the UK.
Damian Woodward, vice president for TomTom UK and Ireland, said: "Because people are having to tighten their holiday budgets due to the economic climate, we decided to launch a Ticket 2 Drive promotion in the UK, for the very first time.
"It gives people over 1,500 discounts and two-for-one deals on sports and leisure activities, hotels and spas."
According to the survey, 47 per cent of dads planning a UK holiday think a trip to the zoo or theme park is the best way to keep kids occupied this summer.
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