ViB very important baby

Welcome to the ultimate personal shopping experience - completely free of charge!

It's baby shopping made easy. Our experts will talk through your requirements, your lifestyle and your budget then give you 1-2-1 tailored advice with products to match. Let us take care of the detail like checking if the pram fits in the boot and if the seat belt's long enough for the car seat. We'll do the fiddly bits leaving you to enjoy the fun bits!

There's no obligation to buy. This is a free service we offer because parents tell us they love it. And nothing makes us happier than making parents happier.

We look forward to welcoming you in-store. And if you have little ones with you our V.i.B rooms in Nottingham and Merry Hill have Kiddi cinema to keep them happy.

V.i.B service available

Mon-Fri: 10am - 3pm

To book a V.i.B shopping experience please email:


Cribbs Causeway:




Hedge End:


Merry Hill:




©Kiddicare 2014

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