When buying toys always make sure they're age-appropriate. Some have small parts which aren't suitable for younger children.
The early days will be mostly taken up with sleeping but in the daylight hours (not the 3am shift!) you can introduce some simple toys your baby will love – almost as much as mum's beaming smile and words of praise.
Newborns are still learning to focus so toys with high contrast, black and white or bright colours are particularly appealing.
A play gym with an arch is a brilliant buy to keep baby entertained. So too is a cot mobile with lights and lullabies (fingers crossed it'll give you an extra ten minutes' sleep each morning.) At 4 to 6 weeks introduce a play mat so you can start your baby with 'tummy time'.
At around 6-8 weeks babies will be able to start grabbing things so small rattles and other soft light toys are ideal buys.
Babies start to become active around this time with lots of wriggling and rolling. They're also more aware of their environment and everyone around them – there's nothing quite like your baby's smiles to tell you 'you're doing a good job mum'.
Once babies can reach and grab you can be sure that whatever they reach and grab will go straight in their mouths. Cue teethers – ideal for chomping on while relieving the ouch of teething. Rattles, comforters, soft toys and fabric books are all destined mouth-bound too so make sure they're squeaky clean.
Babies will start rolling at this stage, first front to back and then back to front, so a large play mat will become a firm favourite.
After about 4 months an unbreakable mirror toy is a great addition to the toy cupboard. Your baby will love seeing the smiley face that looks uncannily familiar…
This is a truly lovely time in baby's development. Personalities are starting to shine through, smiles are abundant, little hands are more dexterous and little legs are starting to get mobile.
Around this time babies start 'passing and posting': passing objects from hand to hand or back and forth to mum and dad. Encourage this as it's the early development of taking turns. At around 9 months babies will start 'posting', ie putting objects in to other containers.
Start exercising these new skills with toys that are both interactive and durable, after all, they're going to take quite a hammering. There's nothing like an activity-packed walker to get little legs on the move; stacking rings are great for encouraging coordination and activity gyms with lots to explore - squeakers, shapes and textures - are brilliant for developing dexterity. And when your little one makes the move to the kitchen table a highchair suction toy makes for contented mealtimes.
Babies love to rock. Add a Ladybird or Bumble Bee rocking chair to your toy portfolio and you have one happy baby. They're great investment toys too – when baby outgrows them stash them in the loft for the next generation!
A good old-fashioned soft ball or activity ball is a sure-fire route to getting sitters on the move.
Little legs are go! Toddlers are a bundle of energy and curiosity; miniature explorers loving their newfound freedom. Introducing chunky crayons to your little Picasso, indulge them with their first dressing up outfit and encourage outdoor play whenever possible.
From 2-4 years, teaching and learning go hand-in-hand; by introducing fun educational games with numbers and letters you're paving the way for the transition to big school. Don't forget the creative play too – what 3 year old doesn't love getting down and dirty with paints and modeling clay?
On a warm day there are few finer pleasures than getting messy with a sand and water play table. Add some hoops, balls, small swings and slides and a Balance Bike to the mix: the perfect recipe for good healthy fun.
Keep it simple, keep it fun with Lotto, flashcards, games and puzzles like a giant A-Z floor puzzle. They're all brilliant for developing early learning skills and your little one will love it when you shower them with praise for a job well done.
Introduce your little ones to building and construction toys. Now stand back and witness the joy of construction and destruction!
We're guessing that your little one has already got to grips with your smartphone so the next logical leap is their first laptop.