The company story begins in 1981 when it launched as Aurora Trading Inc., in Seoul, Korea. Over the next decade, Aurora quickly established itself as a leader in the industry with its celebrated designs, highlighted by quality and creativity.

In the early 1990s, Aurora expanded at a rapid pace. Manufacturing factories were opened in Indonesia and China, while sales networks were created in Hong Kong and then the United States in 1992. By 1996, Aurora’s sales teams were established in the United Kingdom and Germany as well. Aurora design, research and development centres opened in Seoul, Korea and the company officially changed its name to Aurora World Inc. On the verge of the millennium, Aurora was recognized in the top five for brand awareness in the United States gift market. By 2003, a second manufacturing factory opened in China and Aurora was listed on the KOSDAQ (Korean Securities Dealers Automated Quotations System).

Today, Aurora maintains 12 showrooms across the United States, from Anchorage to Atlanta and everywhere in between. In addition to four headquarters and multiple factories around the world, Aurora participates in more than 50 gift and toy shows annually and its products are sold through more than 25,000 retail outlets worldwide.

AuroraOverall Brand Rating at Kiddicare.com

Kiddicare customers who have purchased Aurora products have submitted unbiased ratings, displayed below, to help you make a more informed buying decision

Overall Rating     4.9

• No.1 Baby Website in the UK
• 1 Hour Delivery Slot
• Family Owned Business
• Largest Showroom in Europe
• Free Next Working Day Delivery*
• International Delivery
• Multi Award Winning Website
• 96% Customer Approval Rating
• Rearrange Delivery by Text Message
• Saturday Delivery Available
• 50,000 Independent Product Reviews
• Full Video Demonstrations
• Buggy Walk Demonstrations
• Ideas Feedback Forum
• Price Match Policy (never undersold)
• Paypal Secure Checkout
• Google Secure Checkout
• Pay using Cash (Cash-Ticket)
• 365 Day Hassle Free Returns

* Service only available on orders over £29.99 for UK mainland where Interlink Express is the courier.