Ella is my eleven-year-old daughter and I set up Ella's Kitchen because I passionately believe that she, along with her generation, should have the opportunity to eat better food and also to discover that healthy food can be fun, tasty and cool. We think it's important to always approach things from a child's point of view. So, we've taken simple, natural ingredients that ooze goodness and created baby foods, and packaging, that should really connect with kids - with flavours, colours, textures and even names that will appeal to all of their senses.

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