PLAYMOBIL® was introduced at the 1974 International Toy Fair in Nuremberg, but with the exception of a single Dutch customer, received a lukewarm greeting. Using innovative marketing strategy PLAYMOBIL® was able to move onto German retail shelves by fall. Parents and children responded uniformly with fascination and enthusiasm, and PLAYMOBIL® has been a top seller ever since.
PLAYMOBIL® headquarters in Zirndorf, Germany, are housed in a 1.6 million square foot, state-of-the-art building, where more than 500 employees oversee management, administration, research and development, mould construction, and decoration for the world-famous toys. The company also has subsidiaries in France, Great Britain, Benelux, Italy, Greece, Spain, Canada, Mexico, and the United States, employing nearly 2,500 people worldwide, and has made recent sales inroads in South America, Australia, and the Middle and Far East.
Playmobil Overall Brand Rating at Kiddicare.com
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