At Kiddicare family is in our DNA. Ours is a family business with colleagues who have families too and now we're part of the Morrisons family. We know how totally, utterly and brilliantly life-changing babies can be; that's why, since 1974, we've been doing what we do best - making life happier and easier for parents.

the Kiddicare promise

Whether you shop online, mobile, on our free iPhone app or in our superstores we promise hand-on-heart:

• lowest prices guaranteed, we'll never be beaten on price
• seriously brilliant kit with over 5,000 products to choose from
• trusted & expert advice from specialists who really know their stuff
• service so good it wins awards
• all the little extras that parents love like 365 day returns, free next working day delivery, free car seat fitting and pushchair wheel repair/replacement*.

best brands, best choice, best prices

Whether you need a car seat or a cot bed, a buggy or a baby monitor you'll find the best brands with the best choice at the best prices: from Baby Bjorn to Quinny. Plus our very own Basics But Better range of handpicked baby essentials, all at outstanding prices. If we sell it, we love it and if we love it we think you will too.

what's in-store?

Come to our original Peterborough superstore or our brand new Nottingham and Merry Hill superstores and let us WOW you! Family-friendly features include a try-before-you-buy buggy test track, V.i.B. Very Important Baby personal shopping, free guest WiFi, healthy bites Kiddicafe, play areas and more. Our new Nottingham and Merry Hill superstores even have community Event Rooms for mum and baby classes or your very own baby show.

we're growing

We're on such an exciting journey. We'll soon be announcing the launch of more superstores so watch this space!

Thank you for visiting and being part of the Kiddicare story.

*Terms apply. Kiddicare.com Limited, 1 Club Way, Cygnet Park, Hampton, Peterborough, PE7 8JA.