About Kiddicare

At Kiddicare family is in our DNA. We know how totally, utterly and brilliantly life-changing babies can be; that's why, since 1974, we've been doing what we do best - making life happier and easier for parents.

Kiddicare history
Kiddicare instore

the Kiddicare promise

Whether you shop online, on your mobile or in our superstores we promise hand-on-heart:

  • price match guaranteed, we'll never be beaten on price*
  • seriously brilliant kit with thousands of products to choose from
  • trusted & expert advice from specialists who really know their stuff
  • service so good it wins awards
  • all the little extras that parents love like 365 day returns, free standard delivery, free car seat fitting and free pushchair MOTs*.

best brands, best choice, best prices

Whether you need a car seat or a cot bed, a buggy or a baby monitor you'll find the best brands with the best choice at the best prices: from Avent to Zoggs. If we sell it, we love it and if we love it we think you will too.


what's in-store?

Pop into our flagship Peterborough superstore. We promise you're going to love what you see - it really is WOW! Family-friendly features include V.i.B. Very Important Baby personal shopping, free car seat fitting, free guest WiFi, 5-a-day Kiddicafé, play area and loads more good stuff.


ethical trading

We recognise the responsibility we share with our suppliers to ensure that the people who make our products are treated fairly and work in safe conditions. Our Ethical Trading Policy defines our commitment and includes our Ethical Trading Code (ETC). The ETC ensures key rights for workers, including on wages and working conditions, and is incorporated into our standard terms and conditions of purchase with suppliers, and our code of conduct for colleagues. We monitor own brand supplier compliance with our ETC through the Sedex platform and a range of risk-based assessment tools. Suppliers representing the highest level of risk are required to demonstrate compliance via independent third party ethical audit. Where we are alerted to breaches of the ETC we will take action that we consider appropriate. Our preferred approach is to work with suppliers to resolve ethical trade issues, but if suppliers are unable or unwilling to address critical issues within the required timescales, we reserve the right to terminate the relationship. Click here to see our full Ethical Trading Policy and ETC.


Thank you for visiting and being part of the Kiddicare story.



*Terms apply. Kiddicare.com Limited, 1 Club Way, Cygnet Park, Hampton, Peterborough, PE7 8JA.

†Based on our price match guarantee, terms apply. See Kiddicare.com or in store for full details.

Kiddicare instore services
Kiddicare delivery promise




©Kiddicare 2014

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