Jess and Matilda

Blogger event at Kiddicare Croydon

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We love our blogger friends, we do. Today we welcomed a group of influential blogerati to celebrate Day Two of our brand new Croydon store. On the agenda? Tour. Lunch. Yoga session in Event room. And a whole lot of fun.

Here’s Mum Friendly Karen with 21 month old Jacob. Says Karen “I’m really, really, REALLY impressed. So much thought has gone into all the little details. I love the Event Room – great to know you can come here to meet new mums.”

Karen and Jacob

Strong-arm John of DadBlogUK brought his two munchkins Helen (4 years) and Elizabeth (8 months). He says diplomatically “the product range is far superior to some of the nearby retailers” (we’re saying nada!) John was particularly taken with our Hello World desk – “a good initiative” – and said it was “really encouraging that a dad blogger had been invited.”

DadBlogUK with his girls

Innocent Charms Chats Kara brought along our youngest blogger friend yet: two-week old Deacon who slept soundly through the whole thing.

Baby Deacon

Meanwhile his 2-year old sister Addison enjoyed some quality mum-time. Says Kara: “I love that you can test everything and try before you buy, then order online and have it delivered” says Kara. “It just makes life easy.” (NB Kara we can’t wait to see the new blue ‘do this Friday!!)

Kara and Addison

Below is Tiger Tales Maria with her beautiful 7-month daughter Valentina. Maria combination feeds and says: “I don’t feel confident breastfeeding in public but the Nursing Nest makes it really comfortable.” She’s also a huge fan of the mobiles hanging above the changing mats. “They kept Valentina really engaged and happy while I changed her nappy.”

Maria and Valentina

Rosie of Mummy and Boo (standing centre in the fab orange frock) told us: “You can tell this store’s been designed by parents. It’s nicely laid out, no sharp edges, room for prams and everything’s displayed so you can make really informed choices. It’s a ‘one stop shop’.”

Bloggers at lunch

And here’s nearly-2-year-old Boo with her BFF Corey – they make a cute couple no?

Boo and Corey

The lovely Jess of With Beaker & Bib brought along her *impossibly* cute 14-week old Matilda. Jess describes her blog as “an exploration of eating out with babies and toddlers” and was particularly taken with our Kiddicafé. “It’s so well thought out” she says, “everything can be done one-handed! And I love that the sofa arms are elbow height, perfect for feeding.”

Jess and Matilda

After lunch a little light Mitchy Titch yoga with Mansi and a group rendition of Row, Row, Row Your Boat.

Mitchy Titch yoga

And last but not least a hat tip to our two lovely hosts Mat and Rachael.

Mat and Rach

A big thank you to all our blogger friends for joining the fun and joining the Kiddicare family. Can’t wait for the next one at Hayes!


  1. We had such a fab day. Store is amazing set out so well, and the staff are so friendly. I will defiantly be returning to spend lots of money I’m sure. Good job guys.

    Carley witherspoon
  2. We made our visit today – really impressed with the facilities and plenty for an almost four year old too! I LOVE the clothes – we’ll be back!

  3. Hi Kiddicare, how do you become part of your blogger network? I’m currently blogging for the News Shopper and keen to review the Croydon store.
    Thanks Nicola

    Nicola Carranza

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